New — Grace now answers families from your own published service announcements, and never invents. See what's new →
g
For funeral homes & the families they serve

The families you'd have lost —
answered, remembered, and served.

The family that finds you at 2 a.m. gets an answer, not silence. What they tell you once becomes the record — never typed twice. Your team runs on your home's own knowledge, and you finally see what your families are asking for: a pulse on your market that stays yours.

Book a demo See what Grace does ↓
Obituary
Margaret Doyle
Margaret taught third grade for 31 years and could still name every student. She kept tomatoes growing into October and never once followed the recipe…
Written in 8 secondsReady to publish
Website agent · 2:14 AM
Is cremation an option for my father?
Yes — I can walk you through the options whenever you're ready. May I take your name?
You were notified instantlyLead captured
Aftercare
A full year, scheduled
Personal check-ins at 3 days, 1 week, 1 month, and out to the anniversary — each one written fresh, never a template.
Set onceRuns on your schedule
~900
hours saved per location a year — a modeled estimate
24/7
families answered — even at 2 a.m.
$600
flat, per location, per month

Hours saved is a modeled estimate from time-per-task benchmarks, not a measured figure.

What Grace does

Four things a phone and a filing cabinet can't.

From the first message to the anniversary a year later — Grace answers the families you'd otherwise lose, and keeps the relationship long after.

Answered

The agent catches the family a phone can't reach — 2 a.m., in Spanish, from your own published services. It never invents: when it doesn't know, it says so and gives your number.

Remembered

Every conversation becomes a relationship you keep. A family tells their story once — the details flow into the record, never typed twice — and a year later, the anniversary is drafted in your voice for you to send.

Ready

Your staff runs on your home's own knowledge — the price list, the SOPs, the binder — and every new hire is trained from your own documents, role by role.

Understood

A pulse on the families finding you — which services they ask for, what they most want to know. Aggregate, per home, and yours. No family is ever identified.

For the families you serve

Every family feels personally cared for.

The words families remember — obituaries, eulogies, letters, guidance — written with warmth and real detail, never canned. Write them yourself, or send a private link and let the family write alongside Grace.

Obituary Writer

A complete, publishable obituary in seconds — specific and human, never "beloved" and "passed peacefully."

Eulogy Writer

Guide a family through telling their story, step by step — or send them a private link to write it themselves.

Family Letters & Notices

Confirmations, thank-yous, condolences, and death notices in three formats — drafted in exactly the right tone.

Family Guide

A plain-English guide sent at the first meeting — what to expect, what's needed, what's normal. Far fewer anxious calls.

Grief Resources

Compassionate, situation-specific guidance and local support, ready to share with any family.

A Full Year of Aftercare

Turn it on for a family and the year is scheduled: check-ins at 3 days, 1 week, 1 month, and on to the anniversary — each written fresh, and always yours to pause. When a family asks for space, one switch stops everything.

For your team's day

Give your people their hours back.

Roughly 900 hours a year, per location — a modeled estimate — returned to the work only your team can do: being present with families.

Family Cases

One case per family. Enter the details once and every tool fills itself in — never re-type a name.

Service Planning

A complete, tailored checklist for every arrangement — venue, music, clergy, flowers, nothing forgotten.

Family Communications

Welcome notes suggested at the right moment, service reminders and follow-ups sent on schedule — and every message editable in your voice before it goes.

AI Assistant

A funeral-services expert on call — ask anything, draft anything, any time of the day or night.

Pre-Need Pipeline

When a shopper plans ahead on your website, Grace captures what they told you — the service they're considering, the budget, who they're planning for — into a prospect record your director verifies. The family tells their story once; nothing is entered twice.

Never miss a family

Answer families
at 2 a.m.

Families search for a funeral home at the worst moments of their lives — often in the middle of the night. Grace puts a calm, knowledgeable agent on your website that answers their questions, captures their details, and notifies you right away. Every word is in your funeral home's voice.

Answers any question

Services, pricing, timelines, veterans' benefits — all in your voice.

Captures leads instantly

Name and number collected — you're notified the moment a family engages.

One line of code

Works on Squarespace, WordPress, Wix, or any site. No developer needed.

Williams & Sons Funeral HomeServicesAboutContact
Serving Families with Dignity
Omaha, Nebraska · Available 24/7
Traditional
Full service with burial
Cremation
From $1,200
Pre-Need
Plan ahead
WWilliams & Sons · Here to help
Hello. I'm here to help your family during this difficult time. How can I help you today?
PricingServices
A pulse on your market

See what your families are asking for.

Every pre-need conversation your website has becomes a quiet read on your own market — which services families raise while planning ahead, and what they most want to know. It's the intelligence a phone call never leaves behind, and it never leaves your account.

The shape of your inquiries

How many families asked about cremation, burial, or a memorial while planning ahead — drawn from real conversations, with the number of conversations always shown beside every count.

What they most want to know

The questions families ask again and again — so your website, your pricing page, and your staff can answer them before they're asked.

Yours, and only yours

Aggregate and per home — never a name, never a phone number, never sent anywhere. A read on your market, not a profile of any family.

Our philosophy

AI shouldn't replace the people families trust. It should give them their time back.

A funeral director's work is the most human work there is. But too much of the day goes to everything around it — the retyping, the scheduling, the same details entered five times. Grace takes the machine-work, so your people can do the human work. Every draft is reviewed by your staff. Every decision stays with your team. Nothing reaches a family without a person choosing it.

Our commitments

Built like it's your family on the other side.

No tracking of grieving families

The website agent sets no cookies and no persistent identifiers unless you ask it to remember you. A family's conversation is not used to profile or follow them.

"Please don't contact us" means exactly that

One switch stops every message Grace would send a family — scheduled or manual, all of it.

Never invents

Service details come only from what your home has published. Answers about your home come from your own knowledge base. When Grace doesn't know, it says so and gives your phone number.

Your name, not ours

Families see your funeral home's assistant, in your voice. Grace's name never appears in front of a family.

New in Grace

Shipped, live, and in real use.

This is what the last few weeks added.

House Knowledge

Your binder, finally answerable. Upload the price list, the SOPs, the procedures your home already has, and your staff get answers grounded in those exact documents — never an internet guess. Internal only: your house knowledge is never visible to families.

Guided first week

New-hire onboarding built from your own documents. Grace proposes the path, you approve it, and your new hire studies the real thing — your procedures, word for word — with their questions captured so your documentation keeps getting better.

Service-aware answers

When a family asks the website agent "when is the visitation?", it answers from your published service announcements — and only those. If you haven't published it, Grace won't say it. Unpublish it, and Grace stops saying it. No invented times, ever.

The after-loss guide

A personalized "what to do now" checklist you print and hand the family: accounts, benefits, paperwork, each contact verified. Practical information in plain English, in your house voice.

Review responses

Paste any public review and Grace drafts a reply in your voice — the hard ones first. You edit it, you post it. Grace never posts for you, and never discusses who your home has served.

Family moments

Around the anniversary, Grace drafts a brief personal remembrance in your voice. You read it, edit it, and decide whether it sends. Nothing reaches a family without your say.

En español

Families who write to the website agent in Spanish are answered in Spanish, in the same calm voice.

We ship every week. Ask us what's next — we'd rather show you than post it.

Grow & staff the home

Hire well — and never cover a shift alone.

Staffing is the hardest part of this business. Grace connects funeral homes to share staff with each other — plus an AI hiring kit that does the heavy lifting.

Staff Network

Share and cover staff across the Grace network of funeral homes. Post a shift, browse available staff, message directly.

Job Ad Creator

A complete, legally-clean posting in minutes — with a built-in EEOC scanner that flags risky language first.

Grade My Ad

Paste your current posting and get an instant A–F grade across six dimensions — with fixes.

Interview Builder

Structured, legally safe interview guides generated by role — printable with note space — plus a checker that flags risky questions in the ones you already use. Structured scorecards capture feedback on a consistent scale.

Candidate Tracker

Drop a résumé; Grace reads it, scores it, and builds the candidate card. Drag through your hiring stages.

School Outreach

Generate personalized emails to mortuary-science programs and track every follow-up.

And we look after you

Someone should care for the caregiver.

Funeral directors carry more grief than almost anyone — and no other platform acknowledges it. Grace does.

Director Wellbeing

A completely private space — a daily check-in that takes one tap, workload awareness that notices the hard stretches, a quiet follow-up after a difficult case, and real resources made for funeral professionals. Every time: thank you for the work you do.

Grace Community

A peer network of funeral homes — questions, shared wins, support threads, and an anonymous wellbeing circle. You're not doing this alone.

Your practice, your way. Turn each of Grace's routines on or off from Settings — what runs on schedule and what waits for your say, you decide. And on the 1st of every month, owners get an intelligence report showing every obituary written, message sent, and family served.

The name

Grace isn't just a word.

G
Grief
Built specifically for those navigating loss
R
Relief
Lifts the administrative burden from your team
A
Admin
Handles the work so you can focus on families
C
Care
Every word written with compassion and dignity
E
Engine
AI working quietly behind the scenes
Pricing

Simple pricing.
No surprises.

One flat rate covers your whole team, every arrangement, the 24/7 website agent, and the entire hiring suite. $600 per location, per month. Grace pays for itself on the first family of the month.

For roughly what an answering service charges to take messages, Grace answers them — and writes the obituary, runs the aftercare year, and helps you hire.

Per location / month
$600
Cancel anytime · No contracts
Everything included
  • Unlimited family cases
  • Obituary & eulogy writers
  • Letters, notices & guides
  • A full year of aftercare
  • Family communications
  • 24/7 website agent
  • Recruiting Corner
  • Staff network access
  • Director wellbeing
  • Grace community
  • Monthly intelligence report
  • Unlimited team members
Book a demo
Early access

Bring Grace to your
funeral home.

Grace is in early access. Tell us a little about your practice and we'll set up a personal walkthrough — no spam, just a real conversation about saving your team time and serving families better.

Your information is kept private. We'll reach out personally within a couple of days. No spam, ever.

You're on the list.

Thank you for your interest in Grace. We'll be in touch personally within a couple of days to set up a walkthrough for your team. We're grateful you're here.